GoldMine Premium Edition Tour

GoldMine Premium Edition TourGoldMine Premium – continue to leverage the power of award-winning GoldMine product line with GoldMine Premium Edition. The CRM application is built for small to medium size businesses and has been developed with several new key components. See how GoldMine Premium can help you better manage your sales, marketing, and customer service efforts.» Watch the full demo! (7 min)

Sure you can beat my price, but can you beat my CRM?

Every company has competition. Every company tries to differentiate themselves against other companies so that they can some form of edge over their competitors; whether it is a lower price, better support, a better product, etc. And although winning customers is very important, retaining them as customers is even more important. But then why do companies often neglect this important aspect of business. Remember you can have no better sales person on your team than a happy customer telling others about your fantastic product or service.

So you need to invest in some form of a Customer Relationship Management (CRM) strategy. Because if you don’t you will get an unhappy customer. And having an unhappy customer is not what you want. They can cause a lot of damage to your reputation and could be the cause of the downfall of your business.

Well, then what is CRM? CRM is a strategy, CRM is a business process, and CRM is a mentality that needs to permeate your whole business. Selling is only one aspect of a CRM strategy. As is customer service. CRM should be viewed as a journey where you gather information about your prospect or customer along the way, but your final and ultimate destination is a loyal and satisfied customer.

Remember that someone will always come along and offer the same service or product at a lower price. And if price was all you had going for you then your business will definitely not stand the test of time. You need to build relationships with your customers. You need to build customer loyalty. And this loyalty must not be built with your sales representative, but with your company as a whole. Because let’s face it, sales people come and go.

For more information on Customer Relationship Management (CRM) and how it can help your business, contact Dean le Pere at dean.lepere@frontrange.com or on 083 387 6020

CRM Experiences

leave your CRM experiences here. Let me know how your CRM implementation went.

Hosted CRM vs On Premise

Does anyone have an opinion on the above? Leave your comments here. Have you switched from one to the other? Have you found your ultimate CRM application?

GoldMine CRM is Configurable

Have you ever had a custom application developed for you business. Were you under the impression that your business was so unique that no packaged software would suit your needs? And what was the end result? You sat with a good application that met your immediate needs. But what happened a year later when your business needs changed slightly. What happened when you needed an extra field created, or a change to the layout of the screen? These are just some of the limitation of a custom developed application. But this is exactly where GoldMine CRM shines. Users can make changes Have you heard the expression, “you only as good as your last run race.” The same applies to business. The business world is an ever changing place. The needs of customers change all the time. And if your CRM application cannot accommodate this then you will not be able to adapt to changes in the market. Which means your competitor who is able to adapt to the market will have the upper hand.With GoldMine CRM the power to make changes to the database rests in your hands. GoldMine is configurable which means it survives upgrades. So any changes you make to the system will never be lost when you upgrade it.When a new employee joins you can set them up on the system yourself. You are able to clone an existing users setting thus saving time in the setup of a new user.FrontRange Solutions are constantly adding enhancements to the GoldMine system. And most of these enhancements are requested by their customers. The good thing about these enhancements and upgrades is that they are free when a customer is current on maintenance. Access to Support FrontRange Solutions takes GoldMine to market via its partner channel, this means that instead of there being just one company that offers support, the customer is able to have a choice of who they would like as their GoldMine partner.And because the partner would have been there from the beginning to help set up GoldMine they will be able to support you quicker than some person sitting in a centralized call centre. At the end of the day you have the best of both worlds; access to personalized support from our GoldMine partners and the backing of a big international corporate organization in the form of FrontRange Solutions.